# news and views on data driven digital advertising

Driven by Data - The Future of TV Advertising | Adobe Blog » Mar 25, 2019… TV advertising is stuck between a rock and a dark place, with… of ViewResearch TechnologyWork… It's certainly not dead, but, compared to other forms of digital media, which is… to take advantage of fast developing, data-driven advanced media practices.… This level of control is both new and needed. Theblog.adobe.com

Demystifying data driven advertising | Choozle UPFRONT » Feb 19, 2019… The value of data driven advertising has brought types of customer data from both… We are entering a new digital advertising era where data will be more… This data that we generate creates a robust view of who we are as ... Choozle.com

Building the Future of Data-Driven TV: The Quest to Create a Safe… » Back to FreeWheel Views… As data becomes a bigger part of TV advertising, a new approach is needed that learns from digital advertising while solving the unique challenges of applying data across the TV industry value chain – from content ... Freewheel.tv

AdExchanger | News and Views on Data-Driven Digital Advertising… » AdExchanger provides news, analysis and events dedicated to the data-driven marketing space. Adexchanger.com

3 Ways to Gain Customers with Data-Driven Digital Advertising… » Oct 19, 2018… 3 Ways to Gain Customers with Data-Driven Digital Advertising… with their own user data to identify new audiences that are most like your target customers.… view of the customer, allowing you to control and personalize ad ... Salesforce.com

How large enterprises can become more data-driven | AdAge » Apr 3, 2019… In our view, this corporate inertia can be chalked up to a three-pronged misalignment.… in which a de-siloed, data-driven approach will support the company's… One of the best ways to do this is to invest in teaching employees new skills.… The multiyear initiative includes online courses; partnerships with ... Adage.com

Page 2 of 1431 | News and Views on Data-Driven Digital Advertising… » When Picking Partners, Think Like An Investor "Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital ... Adexchanger.com

Page 3 of 1358 | News and Views on Data-Driven… - AdExchanger » Bid Shading Is A Bad Thing, Especially For Transparency "Data-Driven… of the media community and contains fresh ideas on the digital revolution in media.… past year, advertisers on The New York Times have bought ads with increasingly  ... Adexchanger.com

Data-driven marketing | Oracle Data Cloud Blog » Oracle Data Cloud Blog - Data-driven marketing.… Subscribe for Data-Driven News… The most useful, data-backed digital advertising predictions for 2019. Blogs.oracle.com

RadiumOne - Data-Driven Marketing - Connections That Matter » You'll be Taken to Our New Website in 10 seconds… We deliver accountable advertising to consumers who matter… We want to help you to view and engage with consumers beyond stale “segments”.… RadiumOne looks at these signals across all of your digital touch-points, plus those from… Sharing Data Report ... Radiumone.com